Koldwave Kombucha

Creative Direction

Art Direction

Pitch

Logo

Branding

Objective

Create a pitch-ready product for a local beverage creator seeking startup funding for distribution.

Challenge

Koldwave Kombucha was started by a local, small-batch beverage creator who was ready to take the product to market but needed a brand and story that could easily be shared with potential investors for funding consideration.

Solution

We created a prototype for Koldwave Kombucha consisting of packaging, brand story, visual identity, and photography to help investors realize the product viability of the beverage.

Research

Initial research included market analysis, competitive positioning, and target audience profiles.

Creative Direction

The direction for the prototype and brand was focused on representing something that was fresh, high quality, and honest about its ingredients.

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Production

Our final package for Koldwave included a logo, bottle packaging design, a custom pushcart to promote and distribute the kombucha locally, and photography used across web and social media.